Surely Cinderella wore not only golden slippers when she went to the ball, but perfume too. Most people love fragrance. It is a wonderful way of giving ourselves a treat. It refreshes and energizes us, or it makes us feel sensual.
Perfume certainly changes the way we feel about ourselves. So we wear it when we go out to meet someone special and want to be attractive. Sometimes it becomes part of a ritual, say, when we leave work and move into a different environment like going to a party directly afterwards.
Even the names of perfumes such as 4711, Shalimar, Dunhill for Men, Blue Grass or Beyond Paradise make our imagination work overtime.